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Little Red Book Marketing Service

Operation for the brand + KOL promotion + Influencers’ recommendation + Shopping notes sharing

Enlybee focuses on the promotion and operation of Little Red Book and provides a quality one-stop content marketing service, making every penny invested by the brand valuable.

Our Services

Operate For The Brand

Strategic analysis, creative content, event marketing, media planning, data analysis. Create exclusive brand accounts and attract private traffic.

KOLs’ Promotion/ Users’ Shopping Notes

Find out the best matching KOL on Little Red Book to partner with and post content and original notes. The results are manageable.

Brand Promotion

Starting from product analysis and consumer insights, it covers diversified content such as evaluation, recommendation, and experience sharing to improve the consumer experience. Create a brand from zero to one.

Our Process

Official brand account verification

Set up an official brand account on Little Red Book and complete verification.

Content operation

Content planning, content posting, fan interaction, etc.

Event planning

Initiate interactive activities in conjunction with market events or festivals and holidays.

Fan accumulation

In time, the number of fans will aim to reach 50 thousand to over 1 million.

Brand promotion

While promoting the product, choose the right KOL to customise the content and post it.

Why choose Little Red Book?

China’s largest lifestyle sharing community with over 300 million registered users

Brands can communicate their stories and establish user connections through content and interaction.

There are 5000+ brand accounts, 26,000+ brand homepages, 11,000+ notes with hashtags of brands daily.

[ • 80% are female users
• 60% live in first- and second-tier cities
• 70% are born after the 1990s
• 55% of the users born after the 1995s
• 90% of users learn about brand/product information from Little Red Book. ]

The value of recommendation notes of KOL on Little Red Book.

More than 5 million notes represent opinion leaders who have a pursuit of a lifestyle

Top celebrities

-Efficiently enhance brand awareness
-Establish and improve brand tone

Top-tier KOL

-Drive hot topics
-Promote hot items
-Concrete brand image

Ordinary users

-Shopping experience sharing
–Establish brand connection
-Real Buyer Show
-Convert a click into purchase directly

Our Service Plans

Operation plan
1. Account positioning.
2. Content planning.
Set up an account (official account + store)

1. Verify official account.

2. Set up an official store.
Content planning and writing (eight manuscripts)

1. Little Red Book notes/copywriting, etc.

2. Advertising in the form of pictures and videos.

3. Typesetting, preview the results.
Operation report (monthly report + monthly plan)

1. Analyse account operation data of this month.

2. Plan to operate the content of next month.

Operation plan
1. Account positioning.
2. Content planning.
Set up an account (official account + store)
1. Verify officialaccount.
2. Set up an officialstore.
Content planning and writing (12 manuscripts)

1. Little Red Book notes/copywriting, etc.

2. Advertising in the form of pictures and videos.

3. Typesetting, preview the results.
Media placement (10 KOLs + schedule)

1. 10 KOLs with more than 10,000 fans on Little Red Book.

2. Placement schedule.
Operation report (monthly report + monthly plan)

1.Analyse account operation data of this month.

2.KOL promotion report.

3. Plan to operate the content of next month.

Popular

Operation plan
1. Account positioning.
2. Content planning.
Set up an account (official account + store)
1. Verify officialaccount.
2. Set up an officialstore.
Content planning and writing (15 manuscripts)

1. Little Red Book notes/copywriting, etc.

2. Advertising in the form of pictures and videos.

3. Typesetting, preview the results.
Media placement (20 KOLs + schedule)

1. 10 KOLs with more than 10,000 fans on Little Red Book.

2. Placement schedule.
Operation report (monthly report + monthly plan)

1.Analyse account operation data of this month.

2.KOL promotion report.

3. Plan to operate the content of next month.

Why choose us?

All-end AI influencer management platform

In response to interaction rate and company value, we developed an
AI-driven system to screen out suitable Internet celebrities from
more than 200,000 cross-platforms. Besides, brands can also manage
activity content on the platform and obtain analysis reports.

Proficient in influencer marketing knowledge of more than fifteen industries

Our team is proficient in influencer marketing knowledge and has mastered more than fifteen industry trends, including beauty, fashion, tourism, games, health care, finance, technology, etc., and is confident that the brand can obtain the best synergy benefits.

Professional communication bridge and local support

With more than fifteen years of working experience with internet celebrities, we could be the best bridge between brands and internet celebrities. Based on our advantages in the Asia-Pacific region, we also provide local support in Hong Kong, China, Taiwan, Thailand, Singapore, Malaysia, Macau, and other regions to help brands adapt to the culture of different markets.

More about Little Red Book Marketing activities in China

The recommendation rate of video notes is higher. Publish as many video notes as possible.

Although picture notes still account for the majority, Little Red Book strongly encourages users to post videos and gives more traffic to those since short videos can improve user stickiness and also contributes to the future business prospects of Little Red Book.

The first picture of the notes is important, and we should pay the most attention to it.

When our notes appear on the discovery page, users see pictures and a short line of text. Therefore, it is better to attach the key information points to the first picture, which improves the click rate.

Set up controversial comments to trigger audience discussion.

For the interactive behaviour on Little Red Book, comments have the highest weight compared to likes and favorites. Therefore, notes with more comments are more likely to be repeatedly recommended by the system. So, we can increase the number of remarks in the following ways: Guide in the main text: guide users to comment on a certain issue or concern in the main text and respond to each comment seriously.

Self-introduction to improve professionalism

In the personal introduction, introduce your professional identity as much as possible, and be personalised. Do not look too much like marketing; create an identity through a few dozen words so that users can generate expectations and know what valuable information can be obtained by following you.

Vertically segmented content

The content on Little Red Book is best to be vertically segmented. Do not post everything. Unless you are a well-known internet celebrity and fans are happy to see your life, the general users only want to see the valuable content you provide. For example, if you sell weight-loss products, you will continue to output the principles and techniques of weight loss. If you sell skincare products, continue to produce scientific skincare methods or product reviews. In short, striving to become opinion leaders and experts in one field is the first step in gaining users’ trust.

Little Red Book Marketing FAQs

What is Xiaohongshu?

Little Red Book, also known as Little Red Book(Chinese: 小红书; pinyin: xiǎohóngshū; lit. ‘Little Red Book’), is a social media and e-commerce platform. It is “China’s answer to Instagram”. The app allows users and influencers to post and share product reviews, travel blogs, and lifestyle stories via short videos and photos. Little Red Book also operates RED Mall, which sells international products to Chinese users.

What is Little Red Book used for?

As Chinese consumers’ preferred app for researching products, its main focus is on luxury goods, beauty, fashion, travel, and lifestyle. Little Red Book stands out from other e-commerce platforms in distinct ways. It utilises user-generated content, inspiration, and online community building to produce detailed real-time shopping information for users to absorb, learn from and enjoy.

What is in it for brands?

According to the app, there are 300bn posts viewed every day, with more than 70% of them being user-generated content. Chinese consumers engage with an average of eight digital touchpoints before committing to buy.

One of the benefits of Little Red Book is that international firms have access to it, allowing them to capitalise on a direct connection with their audience. Additionally, it allows brands to engage and sell to their target market using a filtering algorithm that tailors content to users’ tastes.

What can users do on Little Red Book?

Livestreaming and viewing

Video and photo posting

Hashtag and trending topic/product searching

Browse/buy from a brand’s pages

Browse/buy from Little Red Book affiliate products

Open a Little Red Book store mini program

What marketing assets does the RED app have?

KOL, KOC, Store, Ads, Algorithm, Short Videos & Live streaming