Weibo Marketing Service

Social Media Positioning + Users Growth + Private Traffic + Sales Conversion

As a one-stop media agency, Enlybee has many years of experience in Weibo operation, integrates media resources, customises Weibo marketing solutions, continuously accumulates followers, effectively enhances brand value.

Our Services

Weibo Design and Content Planning

● Personalised design on Theme, Menu, Focus map and Focus Video.

● Creative copywriting

● Micro-events

● Micro-topic design

● Implementation

Followers Management

● Operation of fan interactions

● Maintenance of fan interaction

● Hold fan interaction activities

● Expand audience reach

Weibo Advertising

● According to event planning, event marketing and company development goals, formulate a cost-effective Weibo advertising strategy

● Reputation Management

Optimisation and Real-time Reporting

● Identify target customers, precise interactive marketing,
complete customer conversion and sales

● Comprehensively analyse marketing performance

Why choose Weibo marketing?

Over 500 million monthly active users on Weibo

⇒Weibo has 566 M monthly active users(2021, Q2)

Sina Weibo is one of the most popular social media in China, and is often considered to be a combination of Chinese Facebook & Twitter.

⇒Weibo users are showing a younger trend.

78% Users between 18-39 years old

⇒Trending topics

Hot topics are mainly in the fields of celebrities, movies, dramas and games, reflecting the characteristics of pan-entertainment

⇒Divert to conversion channels

When consumers have long user journey and decision process, Weibo could divert followers to some conversion channels.

Our Typical Process

Account authentication

Authenticate corporate Weibo accounts, form an authoritative corporate Weibo image, and effectively achieve brand building and dissemination

Content planning

Push current hot events or topics according to corporate events or activities, write creative articles and in-depth industry analysis articles

Follower Management

Interactive communication and maintenance of fans, regularly holding prize-giving activities, providing free prizes for encouragement, and develop fan base growth

Reputation Manaagement

Real-time monitoring of brand reputation to prevent crise,s and prevent and deal with them in a timely manner to ensure postive public relations

Advertising

According to event planning, event marketing and the actual development plan of the brand, formulate a cost-effective Weibo advertising strategy

Reporting

Identify target customers, conduct precise interactive marketing, complete customer conversion and sales, and comprehensively analyse marketing performance

The Value of Weibo Operation

High accuracy

Precise crowd release can be more effective.

Enhance brand reputation.

High affinity

Weibo can bring fans to a closer distance,

Creating a kind of trusted relationship.

Strong timeliness

Spread as fast as possible.

Event News, detonate attention.

Strong dissemination

Has super fission ability, spreads

Power and fermentation beyond imagination.

Our Service Plans

Execution period: 100 days
Content Planning: senior planner
Marketing Execution: Senior Planner
360* Manager:One-to-One exclusive service

Weibo post layout design x 1
Micro-broadcast strategy positioning x 1
Original Weibo posts x 50
Reposted Weibo x 40
Monthly reports x 3
Exclusive 360* Manager service
Creative posters x 10
Typical goal: The quarterly increase of fans starts at 5%, and the views growth starts at 5%

Execution period: 100 days
Content Planning: senior planner
Marketing Execution: Senior Planner
360* Manager:One-to-One exclusive service

Weibo post layout design x 1
Micro-broadcast strategy positioning x 1
Original Weibo posts x 50
Reposted Weibo x 40
Monthly reports x 3
Exclusive 360* Manager service
Creative posters x 10
Special promotional activities x 3

Typical goal: The quarterly increase of fans starts at 10%, and the views growth starts at 10%

Why choose us?

Effective brand communication

Efficient resource integration capability

Customised Weibo Marketing Solution

One-stop service operation manager

Years of experience in Weibo Marketing

Accumulate brand followers

Weibo Marketing FAQs

What is Weibo used for?

Weibo is a microblogging application, launched by Sina Corporation in 2009, based on user relationships to share, disseminate and get information (LSE)

Is Weibo like Instagram?

China’s Weibo takes down Instagram-like app after logo plagiarism spat. … Media likened it to Facebook Inc’s Instagram app as it had a similar interface and allowed users to browse, share and edit photos and videos through the app. Instagram is blocked in China. (reuters)

Is Weibo only in Chinese?

The social media site Weibo is only used by mainland Chinese or those who live abroad and speak Mandarin. The reason for this? It’s because most of the content posted on it can be found in that language – which means many foreigners wouldn’t understand what was being said without translated content.