There is no doubt that social media has become inseparable from Chinese people’s daily lives. According to Hootsuite ‘s We Are Social report, the total number of active social media users in China has reached 930.8 million in 2021, which is 64.6% of the total population. Therefore, understanding Chinese social media and having an effective social media strategy is essential for brands to be successful in the Chinese market. In this article, we introduce ten popular social media networks in China, including marketing tips to look at in 2021.