Precise targeting+Accurate expansion+increased CVR+decreased CPA
Enlybee focuses on Baidu paid advertising & PPC promotion and marketing, providing customers with high-quality services across the entire product line, so that every penny invested by the brand is valuable
As a foreign brand to China, you may encounter these problems, but we can help you.
Information Asymmetry
Language Barrier
Slow Information Update
Different Analytic Tools
Difficult to Track Data
Search intent analysis based on Baidu Keyword Tool to expand keywords.
Landing pages are allocated based on keyword relevance to improve user experience
Display products in the form of iamges in a product window style to promote conversion
Use Baidu information flow to help get more traffic and conversions
Prmote your brand in through Baidu Traffic
Suitable for companies with a promotion budget of less than £2000 per month
1. Account optimisation analysis
2. Account optimisation execution
3. Landing page analysis suggestions
4. Baidu Statistics Settings
5. Weekly summary of promotion data
Apart from the basic pacakge, it also has
1.Landing page creation
2.Single lead cost control
3.. Weely bilingual reporting
Suitable for companies or individual who want fast and easy operative account
1. Auction account diagnosis
2. Bidding account analysis
3. Account fine-tuning and optimization
4. Code Check Configuration
5. Trial period data summary and comparison
Together with our partner, we served over 500 high-quality overseas brands and help them explore China
market with Baidu Ads. The industries
involve education, retail, finance, luxury
goods, tourism, semiconductor and etc.
We have more than 20 Baidu PPC marketing
experts to provide professional support
for your Baidu operation. Most members
of our operation team have more than 10
years of Baidu experience.
Our bilingual team is able to provide
new marketing trends, 1-to-1
responsive services, bilingual weekly
or monthly reports to help you stay
informed of your advertising
performance
It depends which country is your target market. As Google (GOOGL) maintains its stronghold in the global internet search arena, Baidu, Inc., (BIDU) has the upper hand in China, with 72.37% of the nation’s market share as of May 2021.1 Google China, a subsidiary of Google, ranked fourth in China’s online search market, with a 1.95% share.
Both Google and Baidu are listed on NASDAQ and operate in similar web services spheres, but the companies are quite different. Baidu remains focused on the local Chinese market, while Google is global and continues to expand.
Contrary to the common perception of Baidu as an “online search specific” company, it has a large suite of products and services somewhat similar to Google. Both companies have multiple offerings across search products, social products, knowledge products, location-based products, music products, PC client software, mobile products and services, open platform for developers, games, and translation services. Nonetheless, here are the key differences between Baidu and Google. (Source: investopedia )
| Characteristic | Percentage of visitors |
|---|---|
| China | 94.4% |
| United States | 1.8% |
| Japan | 1.5% |
The Baidu Webmaster Tools (or Ziyuan) app is available in Simplified Chinese and offers many important metrics for optimizing your site to rank better on the search engine.
The key steps in the process of using Baidu Webmaster Tools are: firstly, sign up for an account with their website and verify that it is legitimate; secondly set permissions on your page so they know what kind or activities can take place there.
Speak to our team if you need help. Book an Enlybee discovery call.