Wechat Marketing Service

WeChat Official Account Operation Service

Key metrics: Impressions, Follower count, Mentions, Likes or favorites, Comments, Sharing and reposts

Enlybee focuses on the operation and promotion of WeChat, helping companies and brands with brand positioning, private traffic and design, brand content creative marketing, and brand influence.

Our Services

WeChat Operation Full Service

● Wechat Micro mall building

● Wechat Micro mall planning

● Micro mall event planning

● WeChat official account content

● WeChat account event planning

WeChat Operation Light Service

● WeChat account content planning

● WeChat account event planning

● WeChat operation strategy guidance

● WeChat campaign simulation

Brand Marketing Planning

● Brand status diagnosis

● Brand Wechat operation diagnosis

● Consumer behaviour insight

● Brand planning strategy

Why choose Wechat marketing?

Daily active WeChat video channel account exceeds 500 million

⇒Flow

Linking 1.2 billion WeChat users, high growth and high fission

Provide official accounts, communities, friend circles, etc., free traffic resources for video accounts to attract traffic, high growth and rapid fission

⇒Keep

The floating window does not need to jump, and the retention is higher

The floating window function is always online, users can watch the live broadcast while playing on the mobile phone, and the user churn rate is lower.

⇒ Convert

Complete transaction ecology, low conversion threshold

Video account + community official account + small shop + small program account system + mature closed-loop social networking, more efficient conversion

⇒Privat traffic

Private traffic is more efficient

Apply a variety of private domain traffic tactics and operating tools

Our Typical Process

Project kick-off meeting

During the first week of the project, our project manager will have a kick-off meeting to communicate direction for how everything operates.

Work plan for the first month

The plan will be provided on the next day after the setup is done. (1-2 working days)

Account setup optimise

Material handover, menu bar planning, link article arrangement, automatic reply setting, and UI development.

Weekly topic selection

The topic selection planning and confirmation will be carried out Thursdays and Fridays. In special circumstances, the posting can be done at the same time as the setup of the official account.

Copy-writing

Content creation according to the monthly plan or weekly topic selection (1-2 working days)

Design & layout

Graphic design and typeset according to the screening brief and account requirements (1-2 working days)

Confirm & Publish

With clients' confirmation, the project team will modify the content and publish it.

Monthly plan & monthly report

On the last 2 working days of the monthly service period, the project team will submit the monthly operation report and plan

The Value of WeChat Official Account Operation

Labor costs

The process of creating content for WeChat has become more complicated in recent years. There are many different factors that need to be considered, such as the quality and quantity you want your articles or video clips to have when compiled together with other similar projects on this platform; Our operation service can save your in-house labor costs.

WeChat development

The WeChat OA backend is used to manage followers and content, available in both English and Chinese. Selling products through WeChat could be a great way for businesses to reach Chinese customers, but it requires additional app development such as WeChat Pay, Mini Program etc.

WeChat promotion

The way to get your brand noticed could be by investing in Wechat moments advertising. This will make you stand out from other brands and have people talking about how great it’s been for them! Niche brands should test their advertisements in smaller campaigns. If an advertisement proves successful, brands can increase campaign investment accordingly to get an optimised result. Other promotional strategies include WeChat KOL, WeChat QR code and WeChat channels etc.

Our Service Plans

Design Service

1. Typographic Desgin x 1 Set
2. UX Design x 1 Set
Planning Service

1. Menu Planning (3 refined articles included)
2. WeChat strategic positioning
3. Orginal posts x12
Reporting Service

1. Reporting x 3
2. Exclusive consultant service

Design Service
1. Typographic Design x 1 Set
2. UX Design x 1 Set
Planning Service
1. Menu Planning (3 refined articles included)
2. WeChat strategic positioning
3. Original posts x12
Reporting Service

1. Reporting x 3

2. Exclusive consultant service
Special Service

1. WeChat fission event x 1
2. Creative long infographic x 1

Popular

Design Service
1.Typographic Design x 1 Set
2. UX Design x 1 Set
Planning Service
1. Menu Planning (3 refined articles included)
2. WeChat strategic positioning
3. Original posts x 9
Reporting Service

1. Reporting x 3

2. Exclusive consultant service
Special Service

1. WeChat fission event x 1

2. Creative long infographic x 2
3. Wechat channel videos x 3

Why choose us?

Great Positioning

Help brands find the positioning of the official account and form a unified tone.

Cost Efficiency

A project-based operation, seasoned team and process arrangement lead to higher cost efficiency

Big Data Statistics and Analysis

With our data report and service progress reports, you can constantly monitor your campaigns. We also provide in-depth analysis for optimisation strategies that will help ensure long-term success.

Effective Results

Use promotion resources to help brands have a higher exposure rate

Highly Professional

Masters level professionals always keep up on cutting edge technology so we can provide you with the best quality work possible while also keeping things running smoothly underneath

WeChat Marketing FAQs

How many users are on WeChat?

The number of Tencent’s WeChat active accounts has been increasing steadily. In the second quarter of 2021, WeChat had over 1.25 billion monthly active users from a wide range of age groups. First released in 2011, WeChat is a mobile messaging app developed by the Chinese company Tencent. (Source: Statista.com)

Why do you need WeChat Official Account?

Similar to Facebook’s individual account and business page, the Official account provides a formal way for companies to interact with their customers through WeChat. It is a must for Brands that plan to establish their awareness among Chinese audiences for the long term.

How does the WeChat algorithm work?

WeChat uses two different algorithms to filter images in Moments: a visual-based algorithm that filters images that are visually similar to those on an image blacklist and an Optical Character Recognition (OCR)-based algorithm that filters images containing sensitive text. (Source: The Citizen Lab)