Exploring the Latest Top Diverse in China's Industry Exhibitions in 2023

Exploring the Latest Top Diverse in China's Industry Exhibitions in 2023

08 Feb 2023 |  Shy L & Lorrie Y  | 6 min read

China is home to some of the world’s most dynamic and rapidly growing industries. One of the best ways to glimpse of these thriving industries is through China’s industry exhibitions. The country is at the forefront of innovation and progress from automotive to technology.

These events showcase the latest products, technology, and industrial developments, providing a window into China’s economic and technological progress. In this article, we will tour why you should attend China’s industry exhibitions, introduce some China’s top industry exhibitions (automobile, education, and technology) and explore the different industries and the innovations they bring to the global market. We will delve into the exciting world of Chinese exhibitions and discover what they have to offer.

Why attend China’s industry exhibitions?

You might wonder why attending China’s industry exhibitions is important. Let me share a few points with you. First, trade shows and fairs show your services and products to your customers or potential business partners. Moreover, a variety of companies and industries in one location allows you to network with professionals from different fields and make business connections.

If you’re not convinced, the following are some add-ons that you might find interesting.

Face-to-face sale opportunity

China’s industry exhibitions bring together a highly targeted audience of potential customers actively seeking new products and services. By attending the exhibitions, you can sell directly to your target audience and capitalise on their interest and willingness to invest.

It’s a great way to generate leads and direct sales, as you speak to potential customers in person and address any concerns or objections they may have. Moreover, face-to-face interaction allows you to build a personal connection and establish trust with your prospects, which can greatly increase the chances of closing a sale.

Increase brand awareness

It is a perfect opportunity to introduce your company to the target audiences. It provides a platform to promote your brand, products, or services, increase visibility and improve your company’s image. By having an eye-catching Exhibition Wall and well-designed trade show booth, you can attract audiences to your stand and engage with them personally. It’s an opportunity to create a lasting impression and generate leads for your business.

Auto & Automotive

Here is some background information about China’s automobile market. First, Statista pointed out that China is the largest automobile market worldwide based on new car registrations, both with regard of demand and supply. 

Largest automobile markets worldwide in 2021
China is the largest automobile market in terms of new car registrations (Statista)

The two main factors that affect the automobile market are economic factors and government policies.

For example, in 2020, the market was heavily affected by the COVID-19 pandemic, which led to a decrease in sales during the first half of the year, but sales picked up in the second half of the year as the country’s economy recovered.

In 2021, there was no reason to question whether the market would recover as the economy recovered with the demand for personal vehicles continues to grow.

Moreover, China has increased its focus on electric vehicles (EVs) and other types of new energy vehicles (NEVs) such as hybrids and fuel cell vehicles. Also, the Chinese government is actively promoting the development and adoption of NEVs to reduce air pollution and promote sustainable transportation.

Here is a related article about electric cars:

The Top 15 Electric Cars Selling in China: A new Market Research Insight for Entering China’s Market

Let’s dive into China’s automotive exhibitions

Beijing International Automotive Exhibition

Beijing Auto show which is one of the top China's industry exhibitions
The first major auto show since the pandemic hit opened this weekend in Beijing.Credit…Noel Celis/Agence France-Presse — Getty Images – The New York Times (2022)

7 of June, 2023 – 9 of June, 2023

Beijing international automotive exhibition is held every two years in Beijing and has been successful for sixteen consecutive years. The exhibition is well-attended by leading automobile and accessory manufacturers from China and abroad, allowing them to showcase their products, network and exchange information.

The event typically features the latest vehicles, technologies and services from both domestic and international manufacturers. It’s considered one of the most important automotive trade fairs and features many vehicles including cars, electric vehicles, buses and trucks.

Moreover, the latest showcases at the event included autonomous driving, connected cars, and new energy vehicles.

Recently, there has been an increased focus on showcasing new energy vehicles (NEVs). As a result, more and more automakers have showcased their latest electric and other NEVs at the exhibition.

In addition to the exhibition, the event also features conferences, seminars, and other events, providing a platform for industry leaders and experts to share their insights and perspectives on current and future developments in the automotive industry.

Shanghai International Automobile Industry Exhibition

A Hongqi new energy concept vehicle is displayed at the 19th International Automobile Industry Exhibition (Auto Shanghai 2021) in Shanghai, east China, April 28, 2021.Photo:Xinhua – Global Times

The event is held biennially, typically in odd-numbered years, in Shanghai. It attracts a wide range of manufacturers, industry experts, and visitors worldwide.

Here is where you can find the latest vehicles, technologies and services from both domestic and international, like autonomous driving and electric vehicles. Plus, you can meet manufacturers, industry experts, and other car enthusiasts worldwide.

But it is not only about the cars, there are also conferences and seminars where you can learn about the latest developments in the automotive industry.

Like Beijing’s event, there are conferences and seminars where you can learn about the latest developments in the automotive industry. It is a great chance to explore new models, designs, and technology, and get updated with the industry’s trends.

The following is the difference between the two events:

Difference between Beijing international automotive exhibition and shanghai international automobile industry exhibition
Difference between these two automobile exhibitions


China has made significant improvements in the field of robotics. The Chinese government has identified robotics as a key industry for future growth and has made significant investments in research and development in this field. As a result, Chinese businesses have created a vast array of robotics goods and services, such as collaboration, service, and industrial robots.

Chinese companies have developed a range of industrial robots for different approaches, such as welding, painting, and assembly. These robots increase efficiency, reduce costs, and improve the quality of products.

In addition, China has been investing heavily in automated guided vehicles, mobile autonomous robots, and drones. These robots are utilised in tasks such as material handling, logistics, and transportation, demonstrating the advancements in robotics in China.

Of course, other than robotics, China has been a leader in the deployment and rollout of the technology already. Inside this article, you can learn the Top 5 China Technology Trends in 2022: Emerging technology and digital innovation.

Overall, China has made significant technological advancements in recent years, particularly in areas such as artificial intelligence, 5G and the Internet of Things (IoT). The country has invested heavily in these areas and developed a strong ecosystem of companies and research institutions, which will play a vital role in developing smart factories and Industry 4.0.

China International Industry Fair (CIIF)

China International Industry Fair (CIIF)
China International Industry Fair (CIIF) – China Daily (2020)

The China International Industry Fair (CIIF) is an annual event held in Shanghai, China that serves as a platform for international companies to showcase their advanced technology and industrial products.

It began in 1999 and has become a major event in the international industry calendar.

The fair exhibits a diverse range of industries, including, but not limited to, machine tools, robotics, industrial automation, environmental protection, and energy efficiency.

The fair also includes conferences, forums, and business matchmaking events to help attendees network and establish new business relationships. As a result, the CIIF is considered one of the leading industrial fairs in Asia.

In summary, CIIF is a comprehensive event that covers various aspects of the industrial sector, making it a must-attend event for professionals and companies in the industry.

China International Robot Show (CIROS)

China International Robot Show (CIROS) is an annual trade fair focusing on the robotics industry. It’s in Shanghai and is one of the Asia’s leading robotics trade fairs.

CIROS showcases the latest advancements in robotics technology and applications, including industrial robots, service robots, and smart manufacturing solutions. It features exhibits from leading robotics companies, research institutions and universities.

Moreover, the fair also includes conferences, forums, and business matchmaking events, which allow visitors to network, establish new business relationships and learn about the latest industry trends and developments.

The exhibition is an important platform for companies to showcase their latest robotics products and technologies, and to engage with potential buyers and partners.

In summary, it is a perfect opportunity to see the latest advancements in robotics technology and applications and network with other industry professionals and companies.

Students recruit, B2B agent partnerships

Regarding the top China’s industry exhibitions, according to China Daily, Chinese students pursue higher education abroad, which increases yearly– about 700,000 students choose to study overseas.

Participating in China’s exhibitions such as these, offers a valuable opportunity to establish and strengthen relationships with agent groups. These agencies specially play a significant role in the decision-making process of many Chinese students seeking to study abroad.

Therefore, by building a positive reputation with these agencies, your institution can increase its visibility and credibility among potential students.

To learn how to recruit Chinese students, here’s an article related to recruiting Chinese students: A Comprehensive Guide to Recruiting Chinese Students: Strategies and Best Practices in 2023

World Grad School Tour – Beijing (23, March), Shanghai (29, March) 19:00-21:30

The QS World Grad School Tour is an esteemed series of half-day graduate education fairs, designed to provide students worldwide with the opportunity to connect with international graduate schools offering Master’s and PhD programmes across all disciplines.

With over 83,000 students registered for QS’s MBA and Grad School fairs in 2020, it is one of the most popular events of the education fair. After the events, over 3/4 of the students who attended planned to apply to at least two universities they met there.

In addition, the students could meet admission directors from the world’s top universities, with the chance to interact with alumni and current students from universities around the world in online sessions.

Furthermore, the QS team will assist the students in finding the perfect match by matching them with schools based on their study needs and the schools’ admission requirements.

I applied to LSE because I came to the QS World Grad School Tour, Plamena says. It (the tour) was a great opportunity to meet personally with representatives and students and get exposed to a variety of institutions that you only ever see online, in newspapers and in ranking lists.

Plamena Pehilvanova – Msc in Public Policy and Administration, London School of Economics and Political Science

QS International Masters Fair

QS International Masters Fair time table
QS International Masters Fair

The education fair connects students with graduate schools offering Masters’s programs in various fields. In addition, it is an opportunity for students to meet with representatives from top-ranked universities and learn about the different programmes and admissions requirements.

Therefore, the QS International Masters Fair provides a great opportunity for students to explore their options, learn about the admissions process, and discover the best program that suits their needs and goals.

QS International Masters Fair statistics

WEBA Agent Workshops – Beijing, China

From the past WEBA Workshops, we can know where agents attend. In this event, you can schedule individual sessions with 50-60 agents in a rotating schedule.

Moreover, you will have a 15-minute window to present your institution and could meet with 2-4 agents per meeting, allowing you to connect with all agents in attendance.

WEBA Workshops holds over 100 education events in more than 25 countries each year, one of China’s most successful exhibitions of meeting education agents.  


The exhibitions we discussed in this article are some of the biggest and most diverse in China, showing off the latest technology and products in the industry.

These China exhibitions give companies a chance to show off their fancy new technology and ideas of innovation so that visitors can check out the latest trends and advancements in the industry. In addition, it provides a glimpse into the future of these industries and how they are shaping the world we live in.

Moreover, the exhibitions offer a valuable opportunity for attendees to network and establish new business relationships. Therefore, attending benefits companies and professionals in the respective industries, and anyone who is interested in the latest technology and advancements in different fields.

In addition to the industry-specific exhibitions, some exhibitions focus specifically on recruiting students. These events provide an excellent opportunity for universities and graduate schools to showcase their programmes and facilities to potential students.

An excellent opportunity for students to get a sense of the different universities, their culture, and the opportunities they offer, as well as to get a better idea of what kind of programme may be the best fit for their future.

The international fairs are beneficial for both sides, universities and graduate schools could showcase their programmes and facilities, and for potential students to learn about different graduate programmes, meet with admissions representatives, and get advice on the application process. As a result, these fairs help students to make more informed decisions about their future education and career paths.

We hope you find the above information on China’s top exhibitions useful. Please feel free to contact us if you need any further help with China’s Market development. Drop us an email at info@enlybee.com


What is the significance of these exhibitions for businesses and attendees?

These exhibitions offer a unique opportunity for businesses and attendees to learn about new products and trends, network with other industry professionals, and explore potential business opportunities. They provide a platform for businesses to showcase their products and services, and for attendees to discover new solutions and ideas.

How can you prepare for attending these exhibitions?

You can prepare by researching the exhibitors and products you are interested in, setting clear goals for what you hope to achieve, and preparing a list of questions to ask exhibitors. You can also take advantage of networking opportunities, such as attending seminars and events.